Courses By Laura Morris Digital

Building a Marketing Plan & Strategy for your Business

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It is essential that you understand your business and the nature of the
customer you are targeting, so in this section we are going to identify its
unique selling points (USPs) and how to most effectively reach your
optimum audience.
● This will then enable you to choose the most cohesive tools for your
marketplace, such as social media.
● Know your products and what you can offer.
● Think carefully about who your customers are. What can you offer them to
solve their specific marketing problems?